As the world’s largest outbound tourist market, Chinese tourists have become a major focus for the Australian tourism industry. In 2017, Chinese visitors to Australia reached 1.4 million, accounting for 30% of international visitation. This is an increase of 15% from 2016, making China the fastest growing tourist market for Australia.
When it comes to Chinese tourists visiting Australia, what do they want? To better understand the preferences of Chinese tourists, the Tourism Research Australia conducted a survey in 2018. The survey revealed that Chinese tourists primarily enjoy sightseeing, shopping, and food, with sightseeing being the most popular activity.
The survey also found that Chinese tourists prefer to visit cities and beaches, rather than rural destinations. This includes cities such as Sydney and Melbourne, as well as beach destinations like the Gold Coast. Chinese tourists also tend to visit attractions such as the Great Barrier Reef, the Sydney Opera House, and the Great Ocean Road.
When it comes to accommodations, Chinese tourists prefer to stay in hotels, with 4 and 5-star hotels being the most popular. Other popular accommodation options include serviced apartments, hostels, and Airbnb.
Finally, Chinese tourists prefer to travel in the summer months, from December to February. To cater to these tourists, many Australian tourism operators have begun offering Chinese-specific tours and packages with Chinese-speaking guides.
Overall, Chinese tourists prefer to visit cities and beaches, enjoy sightseeing and shopping, stay in 4 and 5-star hotels, and travel during the summer months. By understanding the preferences of Chinese tourists, Australian tourism operators can better tailor their services to meet the needs of this important market.
China is one of the world’s most important markets for tourism and its citizens are now flocking to Australia in droves. The Chinese tourism market is a lucrative opportunity for the Australian economy, with a total expenditure of over $10 billion in 2018 alone. In order to make the most of this opportunity, it is important to consider what Chinese tourists want when they come to our country.
The Chinese market is extremely diverse, with different expectations and preferences based on the individual. However, there are some general trends that are important to consider. Chinese tourists tend to prefer quality over quantity, and are willing to pay more for a better experience. They also appreciate attractive scenery, culture, and good food. They love to take pictures, which means that attractive and photogenic sites are a must.
It is also important to consider the language barrier. Chinese tourists may not be able to read English signs and instruction, so it is important to have Mandarin language translations available. Additionally, Chinese customers often prefer to pay with their phones or other digital payment methods, so it is important for businesses to have the appropriate methods available.
By understanding the wants and needs of Chinese tourists and leveraging the opportunities of the Chinese tourism market, businesses in Australia can benefit significantly. By providing an attractive, quality experience that is tailored to the needs of the Chinese market, businesses can attract more customers who will be willing to pay more for a better experience.